ULE Group, a leader in the industrial equipment space, offers a vast catalog of specialized construction products to meet the diverse needs of businesses across multiple sectors. With an extensive product lineup and a commitment to innovation, ULE Group aimed to streamline its digital experience, enhance product discoverability, and offer tailored solutions for its customers via a modernly-constructed ecommerce platform.
The Problem
Managing an expansive inventory and addressing the unique needs of B2B customers presented a challenge for ULEGroup. The company needed an ecommerce solution that could handle a large catalog, enable sophisticated search and filtering options, and offer flexible, business-focused features like customized payment terms. In addition, ULE Group sought seamless integration with its ERP, Epicor, to improve operational efficiency and maintain up-to-date product availability. A high-performance, user-friendly platform was essential to deliver an outstanding customer experience and maximize the impact of ULE Group’s online presence.
The Solution
Uncap delivered a streamlined, high-performance Shopify B2B platform tailored to meet ULE Group’s unique requirements. By implementing a robust Product Information Management (PIM)system, Uncap ensured that ULE Group’s extensive product catalog could be managed efficiently, with accurate, centralized data. Additionally, Uncap leveraged Shopify’s B2B capabilities such as payment terms, flexible catalog options, and advanced checkout customizations to support ULE Group’s business clients. And the seamless integration with ULE Group's ERP software enabled real-time product and inventory updates, ensuring a consistent and reliable experience from browsing to checkout. Uncap delivered an optimized, user-friendly ecommerce experience that positioned the business for continued growth.
The Results
- Comprehensive Product Discovery: Algolia search and 100+ filters allowed for easy, tailored product exploration, reducing time to find items and enhancing the user experience.
- Enhanced B2B Functionality: Flexible payment terms and customized catalogs offered tailored solutions for business clients, while cart-level "convert to quote" features provided streamlined order processing for high-value purchases.
- Product Alternatives for Out-of-Stock Items: Custom functionality offered customers alternative products when items were unavailable, helping to maintain customer satisfaction and reduce order interruptions.
- Integrated Marketing and Shipping Tools: Integration with ShipperHQ and Klaviyo supported advanced shipping options and personalized marketing, further enriching customer engagement.
- Real-Time Inventory Sync: The Epicor ERP integration ensured that product availability and pricing were always up-to-date, reducing the risk of backorders and enhancing operational efficiency.
