Field Notes
Insights, guides, and trends from the team building commerce on Shopify, for operators in wholesale, distribution, and manufacturing.
Automotive7 Shopify Apps Every Automotive Store Needs (2026)
Seven Shopify apps automotive sellers actually need: fitment, shipping, mobile app, support, reviews, email and SMS, and paid membership, what each solves.
Why Is Our Inventory Sync Failing? the Eight Ways Shopify and Your ERP Drift Apart
Eight reasons Shopify and ERP inventory drift apart: sync lag math, two writers, ATP semantics, unit-of-measure errors, dropped events, and the missing audit.
The Shopify ERP Sync Design Spec: Seven Decisions to Make Before Anyone Writes Code
The inventory sync spec to write before code: field ownership, the number you promise, cadence by class, failure behavior, reconciliation, and cutover.
The B2B Store Launched and Nothing Happened: What the First Year Actually Requires
The B2B store is live and orders still arrive by phone. The first year's four jobs: adoption campaigns, channel metrics, the real backlog, and an owner.
The First 90 Days of a Live B2B Store: the Operating Cadence That Decides Everything
The 90-day operating cadence for a live B2B store: three KPIs, three logs, a weekly half hour, a monthly ship, and checkpoints with real decisions attached.
Your Quotes Are Stuck in Email: How to Fix B2B Quoting on Shopify
B2B quotes die in email threads because email has no state: no current version, no status, no expiry. What a real quote workflow needs on Shopify.
Selling Windows and Doors Online: the Supplier's Guide to Configured Ordering
Windows and doors split into three catalogs online: stock, configured, and parts. How suppliers sell each one without living in a manufacturer's portal.
Decking and Outdoor Products Ecommerce: Selling Projects, Not SKUs
Decking sells as a project, not a SKU: estimators that build the bill of materials, one store for contractors and homeowners, and lot-consistent fulfillment.
Masonry and Concrete Supply Online: Heavy Goods, Yard Operations, and Contractor Accounts
Masonry ecommerce is an operations tool: trade units enforced, zoned boom-truck delivery, scheduled will-call, and contractor accounts that match how jobs run.
Selling Heavy-Duty Truck Parts Online: Fleets, Cross-References, and Cores
Heavy-duty parts sell by application and interchange, not YMM: cross-reference search, core charge handling, and fleet accounts with warehouse-level truth.
Punchout Catalogs: How to Sell Into Coupa, Ariba and SAP Procurement Systems
The supplier's guide to punchout enablement: Coupa's direct cXML model, Ariba on SAP Business Network, OCI, Level 2 catalogs, and onboarding buyer by buyer.
Choosing a Wholesale Ecommerce Platform: What B2B Brands Should Actually Evaluate
An evaluation framework for wholesale ecommerce platforms: six dimensions, scored against your own order file, from an agency that discloses its bias.
Insights, guides, and trends. Once a month.
One email, last working day of the month. The notes worth keeping from building commerce on Shopify.
