The Who
Jimmy Beans Wool is a leading online retailer and community hub for knitting, crocheting, and crafting enthusiasts. With a focus on empowering creativity and connecting crafters through high-quality products and resources, the company offers a comprehensive range of yarns, needles, patterns, and kits. To elevate the online shopping experience for its passionate customer base, the company sought to create a seamless, engaging e-commerce platform that could bring its unique vision to life.
The Problem
As an e-commerce leader in the crafting space, Jimmy Beans Wool needed a platform capable of handling the complexity of its extensive product catalog while delivering a personalized and intuitive shopping experience. The existing site faced challenges in presenting detailed product information, managing variant-level inventory, and enabling features like bundling and custom calculations for project needs. The ultimate goal was to both inspire customers and drive website performance with innovative features tailored to crafters’ needs.
The Solution
Uncap transformed the client’s e-commerce experience by creating a Shopify site designed to captivate and empower its community of makers. The new platform featured rich product detail pages (PDPs) to showcase and manage all variants. A custom yardage calculator was introduced, enabling customers to estimate material needs based on project details. Uncap also developed fixed and configurable bundle templates, making it easy for customers to purchase complete project kits. Additionally, all customer account data was seamlessly migrated to Shopify, preserving the company’s hard-earned community trust. Uncap’s solutions empowered Jimmy Beans Wool to deliver an engaging, user-friendly e-commerce experience that inspires creativity and strengthens connections with its vibrant crafting community.
The Results
- Rich Product Presentation: Stitched products together into engaging PDPs featuring over 100 variants, video reviews, rich color swatches, and precise inventory tracking.
- Innovative Tools for Crafters: Introduced a yardage calculator to provide accurate material estimates, reducing uncertainty and enhancing the customer experience.
- Seamless Data Migration: Successfully migrated customer reviews, loyalty points, and gift cards to Shopify, ensuring continuity and customer satisfaction.
- Higher Average Order Values: Developed fixed and configurable bundle templates to encourage customers to acquire complete project kits, driving increased sales.
- Enhanced Customer Engagement: Implemented Klaviyo for newsletters and back-in-stock alerts, keeping customers informed and engaged.
