The Who
The marketplace for boating enthusiasts and DIYers, TotalBoat is a one-stop shop for the products and inspiration you need to be successful on the water. With a deep community centered around life on the water, TotalBoat needed a website which offered smooth sailing for all its shoppers, ambassadors and makers.
The Problem
Anchored in WooCommerce, the company’s previous website provided an underwhelming shopping experience. They also needed a more effective Search Engine Optimization Strategy to help mariners who were lost among the sea of online options.
The Solution
Uncap created a feature-rich and fully tailored Shopify Plus site for TotalBoat, incorporating things like a smart search bar and filters to help visitors more easily navigate uncharted waters (and product selections). A custom epoxy calculator made resin-selection a breeze, and native product comparison grids simplified shopping. Lastly, quick views provided shortcuts to all the short-on-time sailors.
The Results
- A reliable and scalable ecommerce site built on Shopify Plus
- Remarkably easy shopping experiences for both buyers and browsers
- A dynamic product comparison chart providing side-by-side view of products
- Universal search for fast navigation
