The Who
Bariatric Fusion is a global manufacturer, distributor and supplier of exclusive, safe and pocket-friendly nutritional supplements specific to bariatrics. The company develops products in collaboration with medical professionals to ensure it can deliver the highest quality products to support one’s body post operation.
It offers a wide variety of multivitamins, supplements and more, alongside educational resources to support a holistic recovery. With physical health being of the highest importance, Bariatric Fusion takes great care to offer an excellent customer experience.
The Problem
The company needed a total website redesign, and also wanted to migrate from its Magento platform. And for a company that goes great lengths to support its customers, losing information or content in the move was certainly not an option!
The Solution
A total reconstruction was in order, starting with a full migration from its legacy platform to Shopify Plus in order to unlock new features. Beyond a total creative redesign of the website, the Uncap team also implemented subscription capabilities (ReCharge) for easy, automatic customer re-orders, as well as email marketing technology (Klaviyo) for smarter, more personalized communications with its existing and potential customers.
The Results
- An upgraded web platform with no loss of data or content
- A web design befitting of the brand’s positioning and values
- Product subscription capabilities and increased repeat customer rates
- Commerce optimizations to improve the website’s most important performance metrics
- The implementation of a top-of-the-line email marketing platform
"Uncap’s improvements to our online presence led to a 20% improvement in sales within the first few weeks of the launch. They created a much more user-friendly, clean site. We rarely receive any calls from customers as they checkout, which is a good sign it's working well." Andrew O'Rourke, CFO. Andrew O'Rourke, CFO
