Kooks
Headers performance parts, rebuilt for scale.
Kooks Headers & Exhaust has spent over 60 years crafting precision-built headers and exhaust systems. Its legacy website lacked B2B capabilities, analytics, live inventory, and the advanced filtering buyers need to find compatible parts, while wholesale orders were processed by hand. Uncap unified retail and wholesale on one Shopify platform: Infor Visual ERP keeps inventory synchronized in real time, a PDM Automotive PIM powers fitment search by year, make, model, and engine, and secure wholesale portals carry custom pricing. The result: 22% higher conversion and 38% lower total cost of ownership.
Built for the
way horsepower sells.
The Who
Kooks Headers & Exhaust, a leader in performance automotive manufacturing, has spent over 60 years crafting precision-built headers and exhaust systems that enhance vehicle speed and efficiency. As the brand evolved into a multi-channel manufacturer serving retail enthusiasts and wholesale distributors, it needed an ecommerce engine to match its reputation.
The Problem
The legacy website lacked B2B capabilities, analytics, live inventory, and advanced filtering, so customers struggled to find compatible parts. Wholesale orders were processed by hand, disconnected systems caused delays and backorders, and as product lines expanded, the absence of ERP integration and PIM synchronization created data silos.
The Solution
Uncap implemented a unified Shopify B2B and D2C platform built to perform like a well-tuned engine. Infor Visual ERP synchronizes inventory in real time across every channel, a PDM Automotive PIM powers vehicle-fitment search by year, make, model, and engine, secure wholesale portals carry custom pricing, account management, and streamlined reordering, and the UX was reimagined for speed and conversion on desktop and mobile.
The Results
A 22% conversion rate uplift through faster performance and improved product discovery, and a 38% reduction in total cost of ownership from consolidating the tech stack and automating operations. Wholesale buyers self-serve through their portals, cutting friction and support requests.
Unified
Commerce
Answers, before you ask.
A unified Shopify platform serving both B2B and D2C customers, replacing a restrictive legacy website that lacked B2B capabilities, analytics, live inventory, and search functionality.
Shopify was integrated with Kooks' Infor Visual ERP and PDM Automotive PIM, enabling real-time inventory synchronization and vehicle-fitment search by year, make, model, and engine.
A 22% conversion rate uplift through faster performance and improved product discovery, and a 38% reduction in total cost of ownership by consolidating the tech stack and automating operations.
Secure B2B portals with custom pricing, account management, self-service, and streamlined reordering, which reduced friction and support requests.
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