16 Reasons To Move To Shopify Plus

What is Shopify Plus?

Shopify Plus is a premium ecommerce platform tailored for high-volume businesses that demand advanced customization, performance, agility, and scalability. It serves as a unified platform for omnichannel growth, enabling businesses to seamlessly operate D2C, B2B, retail, and global markets from a single commerce operating system. Ideal for businesses generating over $1.2 million in annual revenue, Shopify Plus offers a cost-effective solution compared to competitors like Magento. With Shopify Plus, businesses can leverage a robust infrastructure designed to support rapid growth and complex business needs. Additionally, Shopify Plus supports headless commerce, providing advanced customization and flexibility.

Definition and Benefits

Shopify Plus is a premium ecommerce platform designed for high-volume businesses that require customization, performance, agility, and scalability. It offers a range of benefits, including exceptional scalability, fast and reliable performance, and a unified platform for omnichannel growth. With Shopify Plus, businesses can operate D2C, B2B, retail, and global markets from one commerce operating system. This comprehensive approach ensures that all aspects of your ecommerce business are seamlessly integrated, providing a robust foundation for sustained growth and success.

Who Can Benefit from Shopify Plus?

Shopify Plus is ideal for businesses that are selling thousands of products daily, making or nearing $1M USD in annual sales, and experiencing consistent growth. It is also suitable for businesses that have outgrown their current ecommerce platform or lack the latest ecommerce functionality. Additionally, Shopify Plus is a good fit for businesses that require advanced customization, automation, and integration with third-party apps. Whether you’re looking to scale your operations, enhance your customer experience, or streamline your business processes, Shopify Plus provides the tools and flexibility needed to achieve your goals.

Uncap was formed to serve clients with a wide range of ecommerce solutions on platforms such as Magento, WooCommerce and Shopify. Over time, the company began exclusively implementing Shopify sites thanks to high demand and client satisfaction, as well as its rich ecosystem of technology partners and native apps. Shopify Plus also stands out when compared to other high-level enterprise ecommerce platforms like Salesforce Commerce Cloud.

Since purposefully narrowing our focus, we’ve launched more than 300 projects on Shopify and successfully migrated 100+ e-commerce brands from their legacy platforms with the results validating our decision. Our team surveyed and interviewed many of these clients, and this article is a synthesis of their feedback on the benefits of migrating to a Shopify store.

The Opportunity Cost

For starters, let’s examine Shopify’s noteworthy scale and robust infrastructure. It currently powers more than two million stores and even processed more than $7.5 billion in transactions (with no downtime) on the most recent Black Friday. So how did Shopify, a relative latecomer to the competitive landscape, take a leading position in e-commerce? Shopify Plus supports various sales channels seamlessly with its omnichannel capabilities.

1 - Rate of Innovation

Behind every great product is a remarkable team, and Shopify boasts a roster of 2,500 engineers and a total team which exceeds 10,000 employees. In the summer of 2022 the company released 100 new features, far outpacing its competition which is routinely six months behind the innovation curve.

2 - Pace of Development

Led by the vision of its CEO, Shopify was built by technology innovators who sought to be at the cutting edge of the e-commerce industry. As a cloud-based platform, Shopify eliminates the headaches of maintaining infrastructure, servers, databases, compliance and other “details” small and even many large businesses aren’t equipped to handle. All of this enables a rate of development which far outpaces that of traditional e-commerce solutions.

3 - Speed of Maintenance

Once the initial site is developed, clients benefit from an industry-best Content Management System (CMS) with no-code, drag-and-drop functionality. Shopify’s Online Store 2.0 enables the simple customization of every page, allowing users to test visual content and any other assets with ease, perfect for marketing teams pushing to improve performance. Shopify Plus also handles high traffic volumes during flash sales, ensuring smooth and efficient operations.

4 - Ease of Experimenting

Thanks to Shopify’s robust technology marketplace, brands can choose from more than 10,000 apps to unlock features and functionality such as email marketing, product recommendations, loyalty programs, shopping quizzes and more. Shopify Flow automates business processes, making it easier to manage tasks like inventory updates, customer segmentation, and promotional campaigns. These tools are invaluable for any ecommerce business aiming to optimize their operations and drive growth.

5 - Application of Analytics

Track and manage the performance of your website with native dashboards and reports. Review attribution, channel performance, conversion rate and purchase metrics, then focus on improving your baselines with A/B and multivariate testing.

Integrated Advantages of Managing Multiple Stores

The Shopify platform is steeped in exclusive capabilities and functionalities which further separate it from alternative technologies. Let’s examine several of these advantages, including Shopify Plus's multi-store capabilities that benefit from a centralized management system.

6 - Checkout & Shopify Payments

A contemporary one-click checkout solution, Shopify’s native payment processor, Shopify Payments, delivers frictionless checkout to shoppers. Merchants can easily add Apple Pay, Android Pay, Paypal and other popular one-click options as well as a host of buy now, pay later options such as Affirm. Shopify Payments offers advantages over third-party payment gateways by providing seamless integration and lower transaction fees. Easy payment means higher conversion and lower bounce rates.

7 - Shopify Protection

With a built-in SSL certificate, PCI compliance, optional risk analyses and tons of security provisions, Shopify remains one of the few technology platforms to never be hacked. Additionally, all product updates and security updates are directly managed by Shopify to reduce risk.

8 - Sales Channels

Enjoy ready-to-use social commerce apps such as Google Shopping, Facebook, Instagram, TikTok, YouTube, Twitter and more. It’s also easy to synchronize inventory and add products to popular retail marketplaces such as Walmart, Amazon and eBay.

9 - Scalable Infrastructure

From startups to enterprise customers, Shopify, Shopify Plus & Shopify Components provides companies the embedded tools and reliable infrastructure to eliminate downtime, offer reliably fast load speeds and maintain security. Integration with third-party apps further enhances store functionality and personalizes customer experiences.

10 - API-first Tech Stack

Connecting with third party SaaS platforms is quick and easy with Shopify’s robust integration framework. You can expect any emergent platforms to connect with Shopify thanks to its network of more than two million stores and rich technology ecosystem.

11 - B2B Storefronts

Take advantage of Shopify Plus B2B, Shopify Vault and Shopify Scripts to build private portals with custom price lists, company-based accounts, NET terms, tailored checkout experiences, advanced payment options, algorithmic shipping alternatives and more.

Up to 20 Store Locations

Shopify Plus allows businesses to manage up to 20 store locations from a single account. This feature is particularly useful for businesses with multiple physical locations or those that operate in different regions or countries. With Shopify Plus, businesses can easily manage their inventory, orders, and customer data across all their store locations. This centralized management system simplifies the complexities of running multiple stores, ensuring that your business operations remain efficient and cohesive, no matter how many locations you have.

Unified Dashboard Reporting Across All Stores

Shopify Plus provides a unified dashboard reporting system that allows businesses to view high-level information about their performance across all their stores. This feature provides businesses with a single view of their entire ecommerce operation, making it easier to track sales, inventory, and customer engagement. By consolidating data from multiple stores into one comprehensive dashboard, you can gain valuable insights into your business performance, identify trends, and make informed decisions to drive growth and improve customer satisfaction.

Uncap Delivery

Uncap focuses relentlessly on results; clients can expect a feature-rich, fully integrated e-commerce website designed to convert visitors into buyers. Our approach is proven and consistent, hallmarked by the following practices:

12 - User Experience Design

All sites are optimized for a user experience which leads to conversion rate optimization through the design practices Uncap employs. We’re brand-centric and focused on telling the story, defining the value propositions and integrating content with commerce. This approach ensures a successful online store by creating a modern experience customers will find simple and engaging.

13 - KPI Enhancement

Industry benchmarks are outlined and exceeded in areas such as site speed and search engine optimization (SEO). We optimize the cart and checkout experience with up- and cross-selling techniques in order to boost your average order values. Product reviews, loyalty programs, integrated social media content and more content elements are incorporated to boost conversion rate.

14 - Mobile-First Approach

With the vast majority of shoppers coming from a personal device, all Uncap websites are designed with a mobile-first lens to deliver one-tap checkouts. Every design consideration is made with a focus on delivering best-in-class performance metrics.

15 - Automated Processes

E-commerce businesses contain multitudes of complex operational practices, and we simplify those by automating functionalities, workflows and integrations while synchronizing your systems. For example, the email marketing tool Klaviyo can be incorporated to automate, segment and deliver outbound email and SMS messages to increase repeat purchase rates by as much as 50%. The result: less hands-on work and more accurate, consistent and predictable outcomes.

16 - Low Cost of Ownership

Thanks to economies of scale and maturing digital technologies, Shopify offers the most economical ecommerce solution of anything on the market. Enjoy no-cost maintenance and give your IT team a break from technical support and integration projects.

Final Thoughts: Sustained Success through Customer Engagement

After the initial launch, Uncap deliberately remains engaged with clients in order to optimize based on real-world results and opportunities. Our marketing team conducts usability tests, modifies the UX, optimizes the tech stack and continues developing additional functionality based on analysis of site data. There's never a shortage of things to test and improve, so expect the same world-class strategy and execution on the other side of your store's launch. Your success is our obsession.