Headless eCommerce and Shopify Plus: Your Checklist
You’ve been heading up your eCommerce site for some time. Now, though, you're ready to lose your head to all the struggles and stagnation suddenly occurring.
Your tech stack is harder to integrate with the rest of your back-end system. Your front-end guys can’t develop stuff fast enough because of the back-end issues.
Headless commerce might be the eCommerce solution to save your sanity and your business. It’s helped many before you.
Do you have one of those businesses? How do you know? If you do, what do you do about it? And how can you factor Shopify Plus into the mix?
Here at Pivofy, we have answers and solutions for all of those questions. As certified Shopify Partner, we’ve helped over 100 businesses find just the right answers they needed.
And today, we’re helping you, too, with two checklists for headless commerce and Shopify Plus decision making, including:
With a headless eCommerce platform, the front-end, or head, of your eCommerce website is decoupled from the back-end technology. Your front-end is typically a theme or template, while your back-end is customized tech.
The purpose of this decoupled architecture is so that content can be stored, managed, and delivered without the front-end framework.
Your developers can use APIs to deliver products, blog posts, and other content to any screen or device anywhere, at any time.
Headless commerce architecture combines a cloud-based infrastructure with a back-end data model, creating a presentation layer and an application layer. It sends requests between the layers of your platform using API calls.
Let’s say a customer places an order on their smartphone.
The front-end presentation layer passes an API call to the application layer, and the order gets processed. The application then sends another API call to itself, and the customer is informed of their order status.
There are four basic differences between headless commerce platforms and a traditional eCommerce model. They are:
For front-end development in traditional commerce, you need three things: time, patience, and a huge platform to work on. It takes time to code, patience to work within your platform’s constraints, and a huge platform to run it all.
When it comes to personalization, you again need lots of patience to deal with the predefined limits of your traditional eCommerce platforms.
As far as flexibility and adaptability are concerned, you simply need to “make do” with what you’ve been given.
Lastly, content management means pushing content through your commerce platform.
Headless commerce, on the other hand, allows for nearly endless customization in your front-end design and your user and admin experiences of your online store. You can integrate a headless CMS to handle all your content, too.
Here’s a chart that sums things up pretty nicely.
In a nutshell, Shopify Plus is an enterprise-level eCommerce platform that packs a lot into your eStore. Some of Shopify Plus’s features are:
Don’t just take our word for it, though. eCommerce Platforms reviewer Catalin Zorzini had this to say about Shopify Plus and its capabilities for B2B customers:
“Business customers often want a little extra, with custom orders, wholesale pricing, and more. Shopify Plus does a solid job of taking these customized, unique situations and allowing wholesalers to clean up the selling process. In short, wholesale gets much easier through the Shopify Plus dashboard.”
Before you consider going to a headless commerce platform with Shopify Plus, you need to know if you’re ready for Shopify Plus and everything it can bring to your eStore.
Here are seven questions you should tick off before considering Shopify Plus.
Shopify Plus doesn’t carry a flat monthly fee as the other Shopify plans do. Instead, Shopify Plus takes .25% of your sales. The typical Shopify Plus enterprise is paying $2000–$2500 monthly. You need to make sure your business can afford to make the move.
Shopify Plus offers many customization opportunities, especially when it comes to customer checkout. If your current theme is restricting your checkout process with its impersonality disorder, you need Shopify Plus.
Tired of building your automation by cobbling together a tech stack nightmare?
Shopify Plus has two automation miracles to offer you: Flow and Launchpad. Flow takes on all those cumbersome workflows like:
Launchpad, on the other hand, helps you work in advance. You can set up a sales event and then go do other things. Launchpad will “launch” the sale for you.
Taking your business global isn’t everyone’s dream, but if it’s one of yours, you’ll want to have Shopify Plus on board.
You can have up to 9 storefronts/multiple sites in different languages and the currencies to go with them.
And you can get paid in your own country’s currency with a few simple setups, so no exchange rate or fiddling with sale prices.
Shopify Plus allows you to create a two-part storefront, offering B2C and B2B sales. Your wholesale customers can log in to their store all set up for them.
Meanwhile, your retail customers are happily going shopping, oblivious to the deals going on in the warehouse, so to speak.
Each Shopify plan has limits on how many staffers you can have working on and in your eStore. Shopify Plus, however, doesn’t. The sky’s the limit.
Every Shopify Plus store owner gets a dedicated account manager to help you get up and running. They can also advise you on new opportunities with Shopify Plus in the future. Is it time you got a “coach” for your eCommerce store?
If you’re ready for Shopify Plus, chances are you’re also ready to take your business into the world of headless commerce. Here are six questions to ask yourself:
If you’re bouncing visitors to your site like an NBA star dribbling on the free-throw line, you probably need to go headless. Doing this allows you to strip out a lot of those features that can slow a site down.
The calls go to the brand’s cloud-based server instead of the user’s browser, speeding up load time.
A headless commerce approach allows you to integrate all sorts of systems -- IMS, ERP, CMS, etc. Don’t code; chop off the head.
Going headless allows you to customize to your heart’s—and customers’—content. If you can dream it, headless commerce will probably allow you to do it.
Other guys have already gone to a headless commerce system. And if you haven’t, they’re leaving you in the dust. If the competition’s getting fierce out there, and your development woes are slowing you down, use a headless solution to get ahead.
Shopify Plus and headless architecture allow you to develop better progressive web apps. PWAs are more powerful and user-friendly than traditional mobile apps. Get the power of a PWA with headless.
If your vision for your eCommerce business is bigger than your current platform will let you grow, moving to a headless commerce solution is the only way to go. You’ll have capabilities perhaps even you haven’t dreamed of yet.
Putting all this goodness into your business can be a downright hassle. Where to start? What to leave in and what to take out? How to get from Point A to Point B?
That’s where we come in. We’re Shopify Plus experts. We have your answers, your solutions, and your back.
As we said earlier, we’ve helped over 100 businesses make the move quickly and successfully. It shouldn’t take months or your life’s savings to get your eComm biz running with Shopify Plus.
And with us, it doesn’t. We can help you keep your head while going headless with Shopify Plus. Contact us today.
